Google revamps DoubleClick ad management tech
February 22nd, 2010 | 
Author: This is what Google had in mind when it acquired DoubleClick.
Google unveiled its rebranded display ad serving technology Monday, bringing together the DoubleClick DART for Publishers and Google Ad Manager products under a new name: DoubleClick for Publishers. The new ad-management software has a redesigned user interface, links to the DoubleClick Ad Exchange, and APIs for company developers to build applications on top of the technology.
The idea is to give Web publishers that run “Ads By Google” a better way to control where their clients’ ads appear. Similar work on search ads has made many a millionaire at Google, and the company believes it can give display advertisers the same amount of precision and analytical tools that are available for text advertisers.
Hence the $3.1 billion acquisition of DoubleClick in 2008. Last year Google unveiled the new DoubleClick Ad Exchange, which matches ad buyers looking for a discount with ad sellers hoping to fill excess inventory.
http://news.cnet.com/8301-30684_3-10457609-265.html?part=rss&subj=news&tag=2547-1_3-0-20
Is Google preparing to challenge iTunes in the cloud?
As the four biggest record companies wait to hear more about a proposed iTunes cloud music service, word comes now that Google has kicked the tires on a start-up specializing in cloud media.
Google has showed interest in possibly acquiring Los Angeles-based Catch Media, a company that intends to help make it simple for consumers to enjoy their digital movies, music, and books across numerous different hardware and service platforms, according to sources with knowledge of the negotiations. It’s unclear whether talks between Google and Catch have gone beyond informal discussions.
Google CEO Eric Schmidt (left) and Universal Music Group CEO Doug Morris prepare to shake hands at the Vevo launch party two months ago.
(Credit: Greg Sandoval/CNET)
If Google did acquire the company, it could help the search giant keep pace with Apple’s expected efforts to take iTunes to cloud computing. Last month, CNET reported that Apple has spoken to the top labels about plans to offer a streaming music service free of charge to consumers. Before agreeing to any new licensing deals, the labels are waiting for Apple to supply more information.
A Google spokesman responded to a request for comment by writing: “While we’re always talking to various people about various things, we don’t comment on rumor or speculation.” A representative from Catch declined to comment.
Catch doesn’t offer or store content. The company wants to be to digital media what Plus, Cirrus, and ATM networks are to the banking industry. Catch has developed a technology that helps hardware companies and service providers register, track, route and clear digital media as it moves across different platforms.
If Catch has its way, consumers will one day access media from different vendors and devices as easily as people withdraw money from any available ATM.
Founded in 2003 by brothers Boaz Ben-Yaacov and Yaacov Ben-Yaacov, Catch is focused on cloud-based music at this early stage in its development, sources said. In order to enable the cross-platform accessing of songs, Catch has licensed music from all four major record labels: Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI Music.
Conceivably, Catch is one way Google could equip Android cellphone owners with a means to access their iTunes music libraries.
Google’s interest in a start-up focused on cloud music has sparked speculation within the recording industry about the search engine’s music plans.
According to a December story in The Wall Street Journal (subscription required), Google was attempting to buy Lala, but Apple won out.
In December, Apple paid more than $80 million to acquire the company, which enables users to store a copy of their music libraries on the its servers and then access those songs from anywhere they can connect to the Web.
Barely two months prior to Lala’s acquisition, Google made news by partnering with the streaming service on a music-search deal. One music industry source said Google began circling Catch soon after losing Lala.
Because Google was pursuing an acquisition of Lala, some in the music industry see the search engine’s interest in Catch as part of a larger effort by Google to go deeper into digital music.
According to music sources, the industry would welcome a new music venture from Google CEO Eric Schmidt with open arms, sort of like how the chiefs of three of the largest labels literally welcomed Schmidt to the Vevo launch party in December.
Google’s YouTube has already become one of the Web’s biggest music outlets. Music videos at YouTube and Vevo, a site created by three top labels with YouTube’s help, attract millions of viewers each day.
The music industry has said for years that it would prefer an iTunes rival to emerge. As Apple and Google’s businesses increasingly begin to collide, who better than to face down Jobs and Apple than Schmidt and Google?
Source :
http://news.cnet.com/8301-31001_3-10455535-261.html?part=rss&subj=news&tag=2547-1_3-0-20
Posted in Apple, Entertainment, Google, media, Mozilla | 
Tags: Apple, Catch-Media, Google, iTunes, movies, multi-media, Music | 
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Porsche revs up 911 hybrid
Artist’s rendering of the Porsche GT3 R Hybrid.
(Credit: Porsche)
It’ll be fast, and it’ll be green.
High-performance automaker Porsche plans to unveil a hybrid version of its 911 GT3 R race car at the Geneva Motor Show in March–and then enter it in the 24 Hours of Nurburgring race this May.
Curious about how Porsche plans to get Porsche-like performance out of a green machine? To pique your interest, the company on Thursday issued a press release explaining roughly how the gas-electric hybrid system will work, and showing off some artist’s renderings of the car.
In addition to a 480-bhp 4-liter engine powering the rear axle, the race car will have two electric motors for the front axle, each one capable of delivering 60kW to the two front wheels. But instead of powering the electric motors with heavy batteries that might weigh down or upset the balance of a race car, the 911 GT3 R Hybrid will have an electric flywheel power generator.
When the driver applies the brakes, the two electric front axle motors act as generators, and the flywheel generator stores energy from braking. The driver can then use the power from the flywheel generator for a burst of power lasting 6 to 8 seconds, presumably to overtake another car or to accelerate out of a bend.
Even with the entry in the Nurburgring event, Porsche is under no pretense that the hybrid sports car will actually be competitive.
“The focus is not on the 911 GT3 R Hybrid winning the race, but rather serving as a spearhead in technology and a ‘racing laboratory’ providing know-how on the subsequent use of hybrid technology in road-going sports cars,” Porsche said in a statement.
The Porsche news follows Ferrari’s announcement in January that it will be unveiling a hybrid version of the Ferrari 599 GTB at the Geneva auto show.
The 911 GT3 R that Porsche unveiled in January 2010 will be the basis for its hybrid race car.
(Credit: Porsche)
This artist’s rendering shows the placement of the electrical flywheel battery.
Verizon to cut 13,000 jobs
NEW YORK (CNNMoney.com) — After posting a fourth-quarter loss, Verizon Communications, Inc. said Tuesday it plans to cut about 13,000 jobs this year.
Verizon recorded a net loss of $653 million, or 23 cents per share, compared with a profit of $1.24 billion, or 43 cents a share, a year earlier.
The loss came after the company took a charge of $3 billion for cutting a total of 17,000 jobs last year in both its landline and wireless divisions. Analysts polled by Thomson Reuters had forecast earnings of 54 cents per share.
Total sales rose to $27.1 billion, up from $24.6 billion in the same quarter last year, but below analyst estimates of $27.3 billion. The company’s fixed-line revenue plunged 3.9% to $11.5 billion from $11.9 billion last year.
Verizon (VZ, Fortune 500) CEO Ivan Seidenberg said on the company’s quarterly earnings call Tuesday that it will slash about 13,000 positions in 2010. The telecom giant previously cut 13,000 jobs from its landline business in 2008 and another 13,000 again in 2009.
Verizon’s total headcount at the end of 2010 was nearly 223,000, with 117,000 employees in the fixed-line business.
The layoffs will not be specific to any geographic area, said Bob Varettoni, a Verizon spokesman.
“We have reduced headcount in many ways: by reducing the number of contractors we use, by offering enhanced incentive separation packages, attrition, and other means,” said Varettoni. “Any layoffs were kept to a minimum because of these measures.”
Separately, Home Depot (HD, Fortune 500) also announced Tuesday that it plans to cut jobs. CEO Frank Blake said in a memo to Home Depot employees the company will eliminate 1,000 jobs nationwide.
“We are a strong company, and we are taking the necessary actions to make us even stronger as our business builds momentum,” said Blake.
Source :
http://money.cnn.com/2010/01/26/news/companies/verizon_layoffs/index.htm
Google Voice finally on iPhone–in the browser
Google’s end run around Apple’s App Store is complete: Google Voice is ready as a Web application.
iPhone owners can now get in on Google Voice with the release of a Web application.
(Credit: Google)
Owners of the iPhone and Palm’s WebOS devices can now get in on the mobile Google Voice experience with the Web app, which will run in the browsers of iPhones with the 3.0 software installed and all Palm WebOS devices, said Vincent Paquet, senior product manager at Google. The application should be available for current users of Google Voice–which is still an invitation-only service–as of Tuesday at m.google.com/voice.
Google Voice allows incoming calls to ring mobile phones, office phones, or desk phones depending on how the user sets their Google Voice profile. It also treats voice mail like e-mail, transcribing voice messages into an in-box where they can be read and deleted.
Last year Google submitted a native version of Google Voice to Apple in hopes of getting the software onto the iPhone. As most will recall, Apple and Google then entered into a semantic war of words over whether Apple rejected the application (Google’s version) or merely continues to study it (Apple’s version). Either way, the FCC got involved and Google Voice remains in App Store limbo, Paquet said.
“We haven’t had any updates regarding our native app for the iPhone, unfortunately,” Paquet said. However, now that the Web app is ready iPhone users will be able to get essentially the same experience that the native app would have delivered, although the user interface will be slightly different because the application will be running in the browser. Paquet declined to comment on whether Google plans to continue the App Store approval process with the native version.
The Web application is another sign of Google’s strong desire to encourage people to think of Web-based applications as a ready alternative to native applications. The company has spoken about its plans for Web development at length, and even plans to develop a lightweight operating system based on its Chrome browser as a sort of proof-of-concept for the Web development mindset.
My colleague Rafe Needleman did a test-drive of the new application, which you can read here.
Posted in cell phone, Google, Google Voice, Internet, iPhone |
Tags: Google, Google Voice, iPhone |
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